Digital marketing – what is it? – Khadijas Blog

Posted Posted in Computer technology, Innovations, Mobile Technology

D You probably think: “Well, here’s another abstruse word. Is there little or no regular or online marketing? ” But digital is not as scary as the name itself sounds. And many companies successfully use his methods, sometimes without even knowing about it. To clarify, we describe what includes in digital marketing, and askes experts to comment on this topic.

Often this concept is confusing with Internet marketing – but they have a significant difference. Rather, digital marketing includes Internet marketing too, but it’s not limited to the Internet. Let’s compare: Internet marketing is the SEO site promotion, context, webinars, etc. – all the channels that are available to the user only on the Internet. And it is all of the above plus advertising and promotion on any digital media outside the network. That is, it implies digital communication, which occurs both online and offline.

Well, of course, it doesn’t include promotion through such traditional channels as newspaper ads, flyers, TV ads, billboards. Although, if a QR code indicates on the billboard, with the help of which you can go to the site, then this is already digital marketing.

digital marketing

How it all began

At one time, digital was possible without internet marketing at all. An example of this is the pioneers in this area, SoftAd Group (now ChannelNet). In the mid-80s, they developed an unusual advertising campaign for several car manufacturers at that time.

The idea was this: readers of the magazine had to cut out a special insert from the magazine and send it by mail. And in response, they received an offer of a free test drive and a floppy disk on which there was an advertisement for various automobile brands. So the company used digital media in combination with offline promotion tools. And the term “digital marketing” (or “digital marketing”) itself began to be used in the 90s.

What includes digital marketing

Each of the tools and channels of digital market can be devote to an article. Therefore, we will not analyze them in detail, but list the most common of them:

  • digital TV and online radio;
  • advertising in applications, instant messengers, online games;
  • SMS and MMS;
  • advertising on interactive and street LED screens, self-service terminals;
  • SEO and SEM – search engine marketing on the web;
  • contextual advertising, banners and teaser advertising;
  • SMM – social media marketing;
  • Email marketing affiliate marketing, in which the webmaster receives payment for attracting each visitor or buyer.

Afford all and at once few companies can, but this is most often not necessary. The choice depends on the goals of the business and / or the approach of the agency that leads the project. The view on the digital and the effectiveness of different channels may differ.

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Understanding the Blockchain Technology

Posted Posted in Computer technology, Innovations, Mobile Technology, Networking
Blockchain technology

Blockchain is a technology that make quick transactions on a network with no middlemen (e.g; banks).

Working

How blockchain technology works

Basically, the blockchain is a chain of blocks with information. It uses cryptography to secure the data. This technology is an open distributed check. It can record transactions of two parties securely and efficiently. Moreover, Blockchain manages by peer-to-peer networking. It concurrently together to solve difficult mathematical problems in order to validate new blocks. Data can’t be update after recording. That’s why this technology secure and not vulnerable to hack.

Banking System and Blockchain Technology

Blockchain and banking technology

Blockchain technology is one of the intractable technologies of this age and will be of future technology. However, the idea of share checks existed for some time. So, Banks share their checks with financial institutions including banks. But the difference with private blockchain lies in decentralization.

Banking Systems characterizes by central banks, as, they operate in centralize system. Whereas, a private blockchain does not have a central authority and that’s why the system is decentralize.

Can Blockchain technology and banking system co-exist?

Centralized and decentralized

So, to understand, which one is the best one, it is important to see what the two situations offer.

  • The banking system exists for decades and it is therefore tried and tested. However, it also has its downsides such as slow and expensive transactions.
  • On the other hand, the private blockchain means there is very little regulation and thus opening doors for evils. For Example, money laundering, facilitating drug trafficking as well as funding terrorist activities.

Conclusion

powering our future
Powering Our Future

In short, both the banking system and blockchains have their strengths and weaknesses. So, there is the third option might be possible. It is the interdependence between privacy blockchain and the banking system. Additionally, it is something that has already started happening.

Developers are working on hybrid blockchains which feature a combination of public and private blockchains. So, that can be use by banks and other financial institutions to deliver financial services. One such example is Ripple’s (XRP) blockchain which facilitates rapid transactions and is also design to enable cross-border banking.

Public blockchains are known to be slow and expensive while private blockchains are previously criticize for encouraging the use of cryptocurrencies for illegal purposes. Hybrid blockchains are design to overcome these issues while also making it possible for the integration of blockchain technology into the banking system. Cryptocurrencies might, therefore, have a place in the future of the banking industry as banks and other traditional companies become more open-minded about the possibilities of digital currencies.

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IoT- Things you need to know about Internet of Things

Posted Posted in Artificial Intelligence, Computer technology, Innovations, Mobile Technology

What is IoT in Simple?

IoT stands for Internet of Things. It’s simply means ‘An Internet connected network of things, items or people that is able to exchange data or information’.

Zaptox explains IoT

IoT is basically a methodology. It relates to devices, objects, animals or people with unique identifiers. It also able to transfer the data and information over a network without requiring human-to-human or human-to-computer interaction. An IoT system consists of sensors/devices which “talk” to the cloud through some kind of connectivity. Once the data gets to the cloud, software processes it and then might decide to perform an action. such as sending an alert or automatically adjusting the sensors/devices without the need for the user.

For example, our phone is a device that has multiple sensors. Such as GPS, accelerometer, camera but our phone does not simply sense things. The most rudimentary step will always remain to pick and collect data from the surrounding environment be it a standalone sensor or multiple devices.

IoT could also be used to solve problems such as city parking, traffic lights control, and even toll collection services. IoT through use of various sensors is currently active in agriculture to monitor humidity, temperature, pH levels, wind speed, rainfall and even pest infestation in crops.

How Internet Of Things(IoT) is useful?

  • Gathers Useful Data: The Internet of Things enables you to gather data from objects through sensors, and control them through actuators. However, the most popular use of IoT is the Industrial IoT, as you can see IDC’s IoT investment forecast.
  • Monitoring the data: One of the most apparent advantages of IoT is monitoring. It provides an advantage of knowing things in advance. With this, the exact quantity of supplies, water distribution and consumption, intelligent energy management, and security distribution gets collected easily.
  • Enhancing Device Communication: IoT enables the communication between devices. It is a Machine-to-Machine interaction. Though some people say the system could be difficult to handle once it malfunctioned, the connection of physical devices indicates the opposite. There’s an available total precision that supports lessens machines’ inefficiencies.
  • Focuses on automation and control: Due to physical objects getting connect and control digitally with wireless support, a large amount of control and automation is attainable. Without human intervention, the machines can lead a faster and timely output. Therefore, it fills some of the disorganized gaps of the machine and human interactions.

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Best AI trends for 2020

Posted Posted in Artificial Intelligence, Computer technology, Innovations, Mobile Technology

AI trends for 2020

Future AI

As you know that Technology has endorsed a striking rise in the applications based on Artificial Intelligence in the last year. With its strong impact on the software industry, it also shows enhancements in the fields of healthcare, automobile industry, agriculture, etc. The same thing is to keep progressing in the current year and future years as well. Due to this hike, companies start investing their time in the research and development process of AI. For the benefit of the environment and consumers will now feel connected with AI.

There are the 4 best AI trends for 2020 you need to get through

AI power chip

Artificial Intelligence-power chips are now aiming to be form by many of the chip producer companies like Intel, Nvidia. This is for the speed-up of AI-base application’s operations. AI confide on the particular processors that counterpart the CPU. As well as the training speed of the AI model can’t be enhanced by CPU. It can be a challenging task for the CPU to accompaniment such applications.

As a result, this AI model demands supplementary hardware for processes like a facial reorganization or object identification. These processes requires tough mathematical calculations to be done in parallel. AI chips will help in the upgrade of the performance as it designs to speed up the execution of applications. These apps base on Artificial Intelligence. You can use these chips for the processes related to speech reorganization, computer vision, etc.  Applications of healthcare or automobile industries can also utilize these chips for intelligence delivery to end-users. These chips will also help in speeding up the query processing & analytics for next-generation databases.

AI and IoT Union

AI and IoT

In the present year, both AI and IOT will meet to deliver something different. Internet of things come up with the changing concept for many of the industries. And now its union with AI will have a useful impact on our lives. What IoT can be used for is oddity detection, root cause analysis, anticipating equipment maintenance, etc.

Now AI is being unified with IoT for some uses. Like machinery problem detection, prior issue detection, & situation analysis so that better steps should be taken in the future.  Also, industrial operations can now be improved by deep neural networks and problems. For Example: traffic blockage can be solved by sovereign driving use of AI. Advance deep neural-base models can deal with video frames. As well as speech synthesis, time-series data, and unstructured data which cameras, microphones and other sensors generate. So, it will not be wrong to say that IoT is on its way to becoming the biggest driver of Artificial Intelligence. In 2020, edge devices will be rigged with the special AI chips, which are also coming in 2020 as a new trend.

Facial Reorganization

AI Face Recognition

It has gained immense popularity from few years and some even call it the future of Artificial Intelligence. The facial reorganization is analyzed as an application of Artificial Intelligence. 2030 ensures the colossal rise of this application. It helps in identifying the person with their digital image or patterns of their facial features. Facial reorganization proves useful for the security agencies and they can diagnose society’s swindlers. It also helps businesses to provide embody customer service. Where it can prove more beneficial is for biometric identification. Some other applications of it can be payment processing by security checks, law imposition, healthcare field in clinical trials and medical diagnostic processes. Though it has also faced some negative deals in the past time it has not much affected its growing popularity. Its popularity keeps on rising with time and it is proven assured results in applications.

Automated Machine Learning

Automated Machines Learning is observed to be beneficial for business analytics. And it is going to transform this as well as the next coming years. It is capable to change the face of machine learning. With this, business analysts and developers allow to unfold machine learning models to address tough schemes. It’s by eliminating the typical process of machine learning model training. Automate Machine Learning can help in solving difficult problems without following the traditional process of manual machine training. It saves efforts and time of analysts as they will be able to focus on main issues. Instead of the training process or workflow. Automate machine learning fits perfectly between intellectual API and custom machine learning platforms. You will get an accurate level of customization without getting involve in the workflow procedure. Automated Machine Learning uncovers a similar flexibility degree with a slight difference in custom data integration with mobility.

Above are some of the best key technology trends of Artificial Intelligence for 2020. As a summary, the fame of AI and its uses is increasing productively along with its integration with IoT and machine learning. The technology experts keep on researching more about Artificial Intelligence and are putting up their best efforts. Artificial Intelligence will have a great effect on various industries and businesses globally and will elevate mankind to a new productivity level. In short, AI is compelling impact from business to the IT support industry.

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Distributed-Denial Of Service (DDoS)

Posted Posted in Mobile Technology

A distributed-denial of service attack in which multiple compromise computer systems attack a target.


It attack on server, website or other network resource.
The flood of incoming messages, connection requests, malformed packets to the target system.Almost, It force to slow down and shut down. Thereby denying service to legitimate users or system.

Distributed-denial of service attack carried out by diverse threat.Certainly, Ranging from individual criminal to organize crime rings and government agencies.

How it works

Distributed-denial of service assailant begin exploit a vulnerability in one computer system and make it Distributed-denial of service master.
The attackhttps://www.zaptox.com/cyber-security/ master system identify other vulnerable systems. Therefore, then gains control over them by infecting the systems. By using malware, through bypassing the authentication controls.
Above all, A computer device under the control of an intruder is zombie or bot.
Most noteworthy, When botnet is assemble the attacker use traffic generate by the compromise devices. Hence, flood the target domain and knock it offline.

Types of DDoS

There are three types of Distributed-denial of service attacks.

Network centric

Volumetric attack

Consequently, Protocol attacks target network layer or transport layer protocols using flaws in the protocols.Hence, overwhelm target resources. Probably, application layer attacks overload application services or database. Furthermore, The inundation of packets at the target causes a denial of service.

Prevention of Distributed-denial of service

Probably, most of the high company owners know about these attacks.So, that they can save their authorities.Seems like, they understand the threats and vulnerabilities.

Legality

  • Hereafter, In the US, denial-of-service attack may be consider federal crime. Under the computer fraud with penalties that include years of imprisonment.
  • Therefore, In European countries, committing criminal denial-of-service attacks lead to arrest.

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