Digital marketing – what is it? – Khadijas Blog

Posted Posted in Computer technology, Innovations, Mobile Technology

D You probably think: “Well, here’s another abstruse word. Is there little or no regular or online marketing? ” But digital is not as scary as the name itself sounds. And many companies successfully use his methods, sometimes without even knowing about it. To clarify, we describe what includes in digital marketing, and askes experts to comment on this topic.

Often this concept is confusing with Internet marketing – but they have a significant difference. Rather, digital marketing includes Internet marketing too, but it’s not limited to the Internet. Let’s compare: Internet marketing is the SEO site promotion, context, webinars, etc. – all the channels that are available to the user only on the Internet. And it is all of the above plus advertising and promotion on any digital media outside the network. That is, it implies digital communication, which occurs both online and offline.

Well, of course, it doesn’t include promotion through such traditional channels as newspaper ads, flyers, TV ads, billboards. Although, if a QR code indicates on the billboard, with the help of which you can go to the site, then this is already digital marketing.

digital marketing

How it all began

At one time, digital was possible without internet marketing at all. An example of this is the pioneers in this area, SoftAd Group (now ChannelNet). In the mid-80s, they developed an unusual advertising campaign for several car manufacturers at that time.

The idea was this: readers of the magazine had to cut out a special insert from the magazine and send it by mail. And in response, they received an offer of a free test drive and a floppy disk on which there was an advertisement for various automobile brands. So the company used digital media in combination with offline promotion tools. And the term “digital marketing” (or “digital marketing”) itself began to be used in the 90s.

What includes digital marketing

Each of the tools and channels of digital market can be devote to an article. Therefore, we will not analyze them in detail, but list the most common of them:

  • digital TV and online radio;
  • advertising in applications, instant messengers, online games;
  • SMS and MMS;
  • advertising on interactive and street LED screens, self-service terminals;
  • SEO and SEM – search engine marketing on the web;
  • contextual advertising, banners and teaser advertising;
  • SMM – social media marketing;
  • Email marketing affiliate marketing, in which the webmaster receives payment for attracting each visitor or buyer.

Afford all and at once few companies can, but this is most often not necessary. The choice depends on the goals of the business and / or the approach of the agency that leads the project. The view on the digital and the effectiveness of different channels may differ.

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Types of Web Hosting Services

Posted Posted in Computer technology, Innovations

What is Web Hosting and ASP web hosting?

There are various types of web hosting services available to host your website. Before signing up for web hosting services, it is important to understand what kind of service your website needs, the kind of server you or your business needs, your budget, and what type of services the web host offers.

Here are some hosting options available:

  • Website Builders
  • Shared Hosting
  • Dedicated Hosting
  • Collocated Hosting

Website Builders

Website builder services is basically a type of hosting service that caters to beginners who need to host a website, but lack the technical skills as well as lack of knowledge to build one. Moreover, Website builder services typically provide you with an online browser-based interface to build your website, and also host the website for you without any additional setup.

Shared Hosting

In a shared hosting environment, your and other website owners shared one server. This includes sharing the physical server and the software applications within the server. Additionally, shared hosting services are affordable because the cost to operate the server is shared between you and these other owners. There are, however, a number of down sides, such as being slower.

Dedicated Hosting

In a dedicated hosting environment, you have the entire web server to yourself. This allows for faster performance, as you have all the server’s resources entirely, without sharing with other website owners. However, this also means that you will be responsible for the cost of server operation entirely. However, this is a good choice for websites that requires a lot of system resources, or need a higher level of security.

Collocated Hosting

In this type of hosting, you will purchase your own server and have it housed at a web host’s facilities. As well as you will be responsible for the server itself. An advantage of this type of hosting service is you have full control of the web server. You can install any scripts or applications you need.

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Web Hosting and ASP web hosting

Posted Posted in Computer technology, Innovations

What is Web Hosting?

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services need for the website or webpage to be view in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.


Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one.


Here are some features you should be expecting from your hosting provider:

hosting

Email Accounts

As, most hosting providers require users to have their own domain name. With a domain name (e.g. www.zaptox.com) and email account features provided by your hosting company, you can create domain email accounts (e.g. info@zaptox.com).

FTP Access

The use of FTP lets you upload files from your local computer to your web server. If you build your website using your own HTML files, you can transfer the files from your computer to the web server through FTP, allowing your website to be access through the internet.

WordPress Support

WordPress is an online website creation tool. It is a powerful blogging and website content management system, which is a convenient way to create and manage website. WordPress powers over 25% of websites on the internet. Most hosting providers will tell you right away if their plans are WordPress-compatible or not. The simple requirements for hosting your WordPress websites include: PHP version 7 or greater; MySQL version 5.6 or greater.

How can my online business benefit from a web hosting service?

In order to publish your website online, your business website requires a web hosting service. However, a web host gives business owners more than just web hosting services! For example, web hosting firms typically employ in-house technicians to make sure their clients’ websites are up and running 24/7. Plus, when website owners are in need of help or troubleshooting (e.g. script debutting, email not able to send/receive, domain name renewal, and more), the web host’s in-house support are the go-to people. A professional web hosting service ensures a hassle-free experience for business owners, so they can efficiently focus their time and effort on their businesses.

What is ASP Web Hosting?

ASP web hosting refers to web hosting companies who provide support for ASP, or Active Server Page.

What is ASP?

ASP/Active Server Pages are HTML pages with embedded ASP scripts. ASP scripts are processed on the server before the page is sent to the visitor’s browser. ASP allows you to create dynamic database driven pages, a visitor can access data in a database and interact with page objects such as Active X or Java components.

How does ASP work?

When you type in a URL in the Address Box of your browser, you are asking the web server to send the file to your computer. If the file is standard HTML, then the file that your web browser receives will look exactly the same as it did on the web server. However, if an ASP file is sent to your computer from the server, it first runs the HTML code, then the ASP code. The ASP code could be anything such as the current time, date, or other such information.

How to find an ASP web host?

You will need to find a web host who will host your website on a Windows server. It is safer to host your ASP pages on a Windows server as they are more stable and most ASP components work specific to Windows. You also need to consider if your website uses a database, such as SQL and Access. Make sure your web host provides support for the type of database your website requires.

Types of Web Hosting services

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Understanding the Blockchain Technology

Posted Posted in Computer technology, Innovations, Mobile Technology, Networking
Blockchain technology

Blockchain is a technology that make quick transactions on a network with no middlemen (e.g; banks).

Working

How blockchain technology works

Basically, the blockchain is a chain of blocks with information. It uses cryptography to secure the data. This technology is an open distributed check. It can record transactions of two parties securely and efficiently. Moreover, Blockchain manages by peer-to-peer networking. It concurrently together to solve difficult mathematical problems in order to validate new blocks. Data can’t be update after recording. That’s why this technology secure and not vulnerable to hack.

Banking System and Blockchain Technology

Blockchain and banking technology

Blockchain technology is one of the intractable technologies of this age and will be of future technology. However, the idea of share checks existed for some time. So, Banks share their checks with financial institutions including banks. But the difference with private blockchain lies in decentralization.

Banking Systems characterizes by central banks, as, they operate in centralize system. Whereas, a private blockchain does not have a central authority and that’s why the system is decentralize.

Can Blockchain technology and banking system co-exist?

Centralized and decentralized

So, to understand, which one is the best one, it is important to see what the two situations offer.

  • The banking system exists for decades and it is therefore tried and tested. However, it also has its downsides such as slow and expensive transactions.
  • On the other hand, the private blockchain means there is very little regulation and thus opening doors for evils. For Example, money laundering, facilitating drug trafficking as well as funding terrorist activities.

Conclusion

powering our future
Powering Our Future

In short, both the banking system and blockchains have their strengths and weaknesses. So, there is the third option might be possible. It is the interdependence between privacy blockchain and the banking system. Additionally, it is something that has already started happening.

Developers are working on hybrid blockchains which feature a combination of public and private blockchains. So, that can be use by banks and other financial institutions to deliver financial services. One such example is Ripple’s (XRP) blockchain which facilitates rapid transactions and is also design to enable cross-border banking.

Public blockchains are known to be slow and expensive while private blockchains are previously criticize for encouraging the use of cryptocurrencies for illegal purposes. Hybrid blockchains are design to overcome these issues while also making it possible for the integration of blockchain technology into the banking system. Cryptocurrencies might, therefore, have a place in the future of the banking industry as banks and other traditional companies become more open-minded about the possibilities of digital currencies.

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IoT- Things you need to know about Internet of Things

Posted Posted in Artificial Intelligence, Computer technology, Innovations, Mobile Technology

What is IoT in Simple?

IoT stands for Internet of Things. It’s simply means ‘An Internet connected network of things, items or people that is able to exchange data or information’.

Zaptox explains IoT

IoT is basically a methodology. It relates to devices, objects, animals or people with unique identifiers. It also able to transfer the data and information over a network without requiring human-to-human or human-to-computer interaction. An IoT system consists of sensors/devices which “talk” to the cloud through some kind of connectivity. Once the data gets to the cloud, software processes it and then might decide to perform an action. such as sending an alert or automatically adjusting the sensors/devices without the need for the user.

For example, our phone is a device that has multiple sensors. Such as GPS, accelerometer, camera but our phone does not simply sense things. The most rudimentary step will always remain to pick and collect data from the surrounding environment be it a standalone sensor or multiple devices.

IoT could also be used to solve problems such as city parking, traffic lights control, and even toll collection services. IoT through use of various sensors is currently active in agriculture to monitor humidity, temperature, pH levels, wind speed, rainfall and even pest infestation in crops.

How Internet Of Things(IoT) is useful?

  • Gathers Useful Data: The Internet of Things enables you to gather data from objects through sensors, and control them through actuators. However, the most popular use of IoT is the Industrial IoT, as you can see IDC’s IoT investment forecast.
  • Monitoring the data: One of the most apparent advantages of IoT is monitoring. It provides an advantage of knowing things in advance. With this, the exact quantity of supplies, water distribution and consumption, intelligent energy management, and security distribution gets collected easily.
  • Enhancing Device Communication: IoT enables the communication between devices. It is a Machine-to-Machine interaction. Though some people say the system could be difficult to handle once it malfunctioned, the connection of physical devices indicates the opposite. There’s an available total precision that supports lessens machines’ inefficiencies.
  • Focuses on automation and control: Due to physical objects getting connect and control digitally with wireless support, a large amount of control and automation is attainable. Without human intervention, the machines can lead a faster and timely output. Therefore, it fills some of the disorganized gaps of the machine and human interactions.

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